Some small business owners are still wondering if social media marketing is worthwhile. They think that social media marketing is a glorified popularity contest—and they are skeptical about investing their limited time and energy into that.
I understand why: massive brands can invest purely in brand awareness—small business owners can’t.
Getting a bunch of followers on your social channels won’t pay your bills.
These 3 Systems Make Social Media Marketing Worthwhile For Small Businesses
Social media marketing becomes worthwhile for small businesses when:
- You have systems for generating consistent targeted awareness.
- You have systems for predictably converting your followers into qualified leads and paying customers.
- You have systems for tracking and optimizing your results over time.
These streamline your workflows and make it easier to stay consistent on social.
More importantly, they produce consistent results that justifies the investment of time, energy, and resources.