How To Write Winning Ads, Even If You Aren’t Creative.
We believe in a creative marketing approach that is willing to take what we call, “small bites” rather than simply always feeling the need to strike gold. Ami was a guest recently on the Integrate & Ignite Marketing Podcast where he and Lori Jones discussed adopting a mindset that embraces taking chances. You can listen…
Is Social Media Worthwhile For Small Businesses?
Some small business owners are still wondering if social media marketing is worthwhile. They think that social media marketing is a glorified popularity contest—and they are skeptical about investing their limited time and energy into that. I understand why: massive brands can invest purely in brand awareness—small business owners can’t. Getting a bunch of followers on…
What Does The “From Other” Section of Instagram Insights Really Mean?
A benefit to having a Business Page on Instagram is the access to Insights. But one part of Instagram Insights is infuriatingly vague…the “From Other” section. You can find it by navigating to any post, selecting “View Insights,” and scrolling down to bottom of the “Impressions” section. When we train business owners on how…
How To Use The E.M.E.R.I. Score To Optimize Social Media Posts For Engagement
Last year we launched Fresh-Share—an Instagram marketing tool for small business owners. Part of our job with Fresh-Share is to send members daily Caption Templates, Ready-To-Share Visuals, and Content Tips. After designing over 350 unique posts for our members, we have developed a formula for predicting if a post has what it takes to generate…
Which Instagram Hashtags To Use To Get Discovered By Prospective Customers
Here’s a sad story we hear all the time from small business owners starting out on Instagram: “I had what I thought was a great photo for Instagram. I was sure it was going to generate a bunch of likes/comments. A few hours later I checked to see if there was any engagement…nothing. Days pass, the post got a whopping…